Most plumbing contractors get too busy running their day-to-day operations to spend time identifying plumbing marketing ideas that could generate new revenue. Unfortunately, failing to market your business today will only result in lost customers tomorrow. To help kickstart your marketing plan, we’ve identified the plumbing marketing ideas that will generate the most revenue for your business in the sections below. By working to implement these tactics at your own pace, your plumbing business will start on the path to acquiring new customers and increasing the bottom line.
Build a Website
The first step to developing a digital presence? Building a website. If your plumbing business does not have a website, make this plumbing marketing idea a top priority. Having a web presence not only helps your business get found online, it also builds trust in the minds of potential customers. When you first update your website, make sure your name, address, and phone number are adequately displayed so that users can easily contact you. Once your site is up and running, the next step involves investing in Search Engine Optimization (SEO). This helps customers find your website when they search the internet for plumbing services. You can also promote your website with paid digital advertising, and on your existing print assets and materials.
Engage in Social Media
Social media is a great way for your plumbing business to engage with new and existing customers. It also helps increase brand awareness and build loyalty throughout your target market. Plumbing marketing ideas that you can implement through social media include thanking customers for their business on Facebook or Twitter after a service or creating and sharing useful how-to videos. These how-to videos can serve as a helpful piece of content that shows a potential customer how to complete a plumbing repair or offers maintenance tips for your home throughout the year.
Leverage Plumbing Software for Marketing
Plumbing software can actually work as a marketing tool as well as an operational tool. By using plumbing software, you can see all of your active plumbers, the jobs they have scheduled and the time they have available for new plumbing jobs. You can use this information to provide your customers accurate estimates regarding your technicians' arrival times. You can also capitalize on emergencies that may arise for customers, scheduling and dispatching new jobs easily. This type of punctual service will lead to better reviews and valuable referrals. A digital customer database helps isolate effective ways to segment your customers, allowing you to target them with more effective advertising efforts. Keep a digital record of things such as anniversaries, appointment histories, customer birthdays, and more in your plumbing scheduling software and leverage that information for mailers and emails.
Warranty Expiration Reminders
Sending a warranty expiration reminder card to customers makes for a great potential marketing opportunity. The best time to send a warranty reminder is roughly one month before a warranty expires. You can use your plumbing software to track these expiration dates and create a touchpoint that could help generate new business. After you remind customers that their appliances or fixtures are nearing the end of their warranty, those same customers could naturally request that your company come out for a service call. Even if they don’t, the customer will appreciate the reminder. This appreciation could lead to new referrals and more positive online reviews.
Referral Discounts
The best group of people to leverage as ambassadors for your plumbing business is your pool of existing customers. Creating referral discounts will help those customers become spokespeople for your business. You can implement this referral discount through an email campaign or a direct mail piece that outlines the program. If you make the referral discount appealing enough, you can activate your customer base to drive new leads for your business.
Getting Started
Marketing your plumbing service is imperative for growing your business and your bottom line. However, the process requires a lot of planning and work. Review your current marketing tactics and develop a roadmap for the next quarter, taking some of these tips and recommendations into account. Reviewing your plumbing marketing plan regularly and assessing what works in your area will help ensure that you get a solid ROI for your efforts while finding new opportunities to advertise your business.
