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Your landscaping website has an important job to do; it has to convey a sense of professionalism and allow potential clients to trust you enough to contact you. If customers feel your website features sloppy design choices and poor attention to detail, why should they trust your ability to implement great landscape design?
What You Need to Accomplish With Your Landscaping Website
The ultimate goal of your website is to get people to contact you for landscaping services. However, to get them to do this, they must first complete smaller goals along the way. This concept is known as the sales funnel.
The first smaller goal you have to accomplish? Getting people to your website. You have many different marketing tactics at your disposal here, such as search engine optimization (SEO), pay-per-click (PPC) ads, and social media marketing (SMM).
Once they land on your site, your site has to provide prospects with the information they want. It also has to provide a good user experience (UX) to prevent them from exiting the site prematurely. Another critical factor that is often overlooked is the sense of professionalism and trustworthiness that a website conveys. You may not be a great web designer, but the quality of your website will directly reflect the quality of your services in the mind of your customers. Consider hiring a web design professional to help create something amazing. You want it to look like you take your business seriously, and this means following web design best practices, such as:
- Easy navigation
- High-quality images and videos
- Social proof through testimonials and case studies
The best landscaping websites exude professionalism from top to bottom, keeping social proof and usability top of mind. Check out some great examples below!
Beary Landscaping
The homepage for Beary Landscaping is simple and gets straight to the point: what service are you looking for? You don't have to navigate through a complicated menu or scroll through text-heavy descriptions. Choose between the landscape maintenance division and landscape construction division to enter the full website corresponding to your needs. Customers like easy navigation, and Beary Landscaping nails this aspect of the user experience.
Once there, you can read more about the services offered. Note that the testimonials are easily accessible—just scroll down ever so slightly. The site provides plenty of testimonials and case studies to look at, all with beautiful photos to showcase the project.
Social proof goes a long way in persuading potential clients to pick up the phone or send off an inquiry. You cannot go wrong with testimonials or case studies if you put in the proper effort. Be like Beary! Make your testimonials easy to find and include tons of great information about the scope of the work.
Designscapes Colorado
Designscapes Colorado has a lot to offer its clients, and they have packed it all into drop-down menus to make sure potential clients can find what they're looking for in as few clicks as possible. When you have a lot of popular services, this is a smart move.
Designscapes Colorado does a particularly good job in conveying trust by having professional photographs and bios of the entire team. Clients like to see who might take care of their landscaping needs. The more they know about your team and their credentials, the better they'll feel about trusting your landscaping company to do a great job. Other information, like company history, awards, and testimonials improve the transparency of the company and further contribute to that sense of trust.
Just take a look at Designscapes Colorado's "Company" tab to see what we mean. Then, head to the "Portfolio" tab to see some stunning photos of past projects. Do your best to take high-quality photographs of projects for your website, as professional-grade photos help to convey the message that all of your work is professionally done with great attention to detail.
McHale Landscape Design
The McHale Landscape Design website shows yet another option for organizing your services menu, with all services neatly compiled in a single drop-down.
But the main lesson to be learned from McHale Landscape Design is their use of video testimonials. Head over to the "Videos" tab to watch a few. These serve as beautiful case studies thanks to the neat aerial shots.
These videos also serve as excellent marketing tools for social media because they are stunningly high-quality and will therefore grab people's attention as they scroll through their newsfeed. The videos are also short enough to keep the audience watching until the end, and potential customers can put themselves in the interviewee's shoes, thinking, "I'd love to be that happy about my landscaping project."
Don't be afraid to invest in web design services.
In your landscaping work, do you ever take over projects from well-meaning do-it-yourself-ers who got in over their heads? If so, then you know the importance of investing in professional services from the get-go. Unless you moonlight as a web design guru, consider hiring a great web design team to get the job done right.
